Centralisation and Rebranding of the Kings Trust Brand
by: Freya Millward-Harris
posted: 8 months ago
Following its 2024 rebrand, The King’s Trust continued its partnership with Brand iQ to centralise asset management, streamline fulfilment, and ensure consistent brand delivery nationwide — freeing up more time and resources to support young people.
Founded in 1976, The King’s Trust (formerly the Princes’ Trust) is a UK-based charity dedicated to supporting young people facing disadvantage and adversity. Over the past 50 years, the organisation has helped more than 1.3 million individuals, with three in four progressing into employment, education, or training.
Challenge
Previously, The Kings Trust used multiple platforms and suppliers to manage the fulfilment, distribution, and storage of merchandise, marketing materials, and event resources. This fragmented approach made it difficult to maintain brand consistency, manage approvals and efficiently distribute materials.
In October 2024, the organisation began a major rebrand, removing all “Prince’s Trust” branding and introducing new logos, fonts and visual identity. This required the replacement and rebranding of both new and existing assets within 12 months, creating significant operational challenges.
Solution
To address these issues, The Kings Trust partnered with Brand iQ to centralise all physical and digital assets on a single platform.
The platform provides bespoke templates, integrated print and fulfilment services, centralised approval workflows, dedicated account management and secure asset control. This system enables users to easily access, personalise and order materials, while ensuring consistent brand standards across all locations.
Impact
By centralising asset management through Brand iQ, The King’s Trust has:
Improved brand consistency nationwide
Reduced administrative workload
Increased speed of ordering and fulfilment
Lowered production and storage costs
Enhanced support for local teams and volunteers
As a result, Kings trust can focus more on resources for its core mission.
We've worked with Brand IQ for many years, and throughout our partnership have been met with nothing but professionalism, reliability and first-class service from the whole team. Their adaptability across a range of projects (from development work to bespoke design) and creative excellence is second to none. No project is ever too much, and no deadline is too short; they always work over and above to ensure our needs are consistently met. The platform itself offers a whole range of functionalities, including hosting our guidelines, merchandise and loan service, and continues to grow with our needs. This allows our organisation to function efficiently and have consistency in how we look and feel as a brand. Brand IQ are truly an extension of The King's Trust team, and we're so thankful to have them by our side.
Nat Perkins
Brand Marketing Manager