6 years ago

Brand & Marketing Toolkits – How Can they Help?

Marcel van den Boogaard

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It’s dark, raining and late on a Friday afternoon, you’re desperately trying to finalise the copy and images for the newly branded posters, required for an event early next week. Surprise, surprise that same afternoon the marketing team is inundated with calls and late requests from other regional offices all trying to produce new material. With phones ringing off the hook, unread email counts rising, the marketing team are being swamped by the tsunami of requests.

Well, I’m just guessing but I suspect most of us have been in a similar situation at some stage, you may even have tried to convince yourself that it would have been too late regardless.

So what happens now … well in the traditional sense, regional offices do their very best, putting together material that whilst well meaning, would do well to reflect the true sense of the brands they represent. Brand logos can turn colours not previously known to mankind, images used incorrectly can cause embarrassment, or worse still, unintentional upset, clearly areas we all wish to avoid.

What can we do, I hear you cry… well, now it’s easier than ever, make the brand assets you’ve worked on so tirelessly, work for you. How about a toolkit of your brands assets that’s available to everyone (don’t panic, you can apply restrictions by user). Using a cloud based platform users can access assets regardless of location or time.

Remember that Friday afternoon and those posters! Make it a thing of the past, access your brands assets where and when you need to. Now you can build and create your own posters. By selecting from a library of templates you’re free to change images, write text,add event details including the time and venue, or any other information specific to your requirement.The final choice is how you’d like to produce your poster, do want to print it off from your own printer or at a local supplier, you might prefer to distribute to colleagues electronically, simply select the appropriate format from the dropdown menu and download the file. All this can be done at a time that suits you…no more of those Friday afternoons.

Gain access to audio,images,video,documents,logos, fonts, and merchandise. Browse and order from event and campaign “toolkits”, save time with these bundles of mixed items specifically tailored to be despatched immediately without the need to order the individual items separately. No more searching for a logo, copy and pasting images or trying to fathom out sizes and material.

See how we are helping our clients manage their brands, find out how Brand iQ could manage yours too, register for your free demo today!


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